Web stats are an important fact in determining how well your page is doing for example, how many visitors have been to your page in the last month. These stats are produced by a stat program that is usually offered with whomever your website is hosted with.
Your stats are usually categorized into months, sometimes even days depending on your host and your server, which can be found by logging into your server. I personally recommend Cpanel installed on your server.
If you’re a Webmaster you should seriously consider looking into your web stats and finding the importance of them. Understanding how the stats are laid out is important to know because it helps you find out what is or can be improved on your website, ask yourself a few questions if you don’t believe me how important these stats really are.
1. Are visitors finding my site?
2. How long are they staying for?
3. Is my site popular or do I just think it is?
4. I have lots of site hits but I’m the only person visiting my site. Why?
Well to answer your questions I provided many of the specific stats below with a short description about what they are and how they work. Many of the stats below can be found in CPanel which can be installed in your server.
The above gave you a brief overview of what web stats are, let’s look a little deeper. Web stats can be broken into even further into several smaller groups that I’ve listed below. These are common with many stat programs that are offered by your host.
Think of unique visitors as several different computers. Your friend and yourself both having separate IP addresses visit a page, you would both be considered a unique visitor, with that the site would gain two unique hits.
Number of Visits
The number of visits is exactly what it says; its how many visitors you had. These are not as accurate as the unique visitors because this could be the same person on the same computer visiting the page over and over again building the number of visits.
You want your visitors to stay on your site for as long as they can, this is the page duration the amount of time a visitors spends on your site. The higher duration your website has is great because it shows you have something that is keeping your visitors interested.
When you visit a page the information will be downloaded from the web server. This is called a page hit. So for the book; a page hit is the number of pages requested for download from the server.
This means the amount of data that is being transferred to and from the web server. Your host will have a different amount of aloud bandwidth as another company. In some cases having a high amount of traffic to your site will increase the bandwidth making the site slower and longer to open, sometimes even shut the site down for a period of time.
So by reading the above and the various types of stats you should have a better understanding of what they do and how they help you and your site. Think of web stats almost as a story of your website, the stats tell a story of how many visitors to your site and how long they have stayed on your site.
I hope this article helps you have a better understanding of web stats, by researching and writing this article I have gained a better understanding of them myself.
You really do learn something new everyday!